A PROPOSAL FOR JSC FEDERAL CREDIT UNION

For the last two decades, I’ve been in love with credit unions. I’ve served as a senior CU executive, keynoted hundreds of CU events across the country, and shared my experience and expertise as a trusted coach and advisor.

But one of my most rewarding roles in this industry doesn’t have me saying a word. Instead, I get the opportunity to document powerful moments from behind my camera as a CU storyteller, photojournalist, and filmmaker.

Over the last 7 years, I’ve had the privilege of serving CUNA, the National Credit Union Foundation, the “Crashers” of The Cooperative Trust and the Iowa Credit Union League, and a variety of other credit unions to tell the story of how the everyday heroes of our industry are blazing new trails for others to follow.

I’ve photographed young professionals as they learn the meaning of “People Helping People,” emerging and experienced leaders working together to build a legacy for the next generation of CU employees, and the passion members have for their credit union.

My short film for NCUF to promote their Life Simulation program won a national Diamond Award from the CUNA Marketing and Business Development Council. One of my portraits has been featured by National Geographic.

My articles about, and images from, these photo projects have been featured extensively in industry publications like CUinsight, CU Times, and CU Water Cooler. These projects also inspired my first book: Heroes, Villains, and Drunk Old Men: A Love Story for Real Life.

I’d be honored to partner with JSC in two major ways to help you hit your goal of becoming Houston’s best-known brand:

  • As a photographer, I would create powerful full-color and black/white portraits of your senior leaders, board members, and other key members of the JSC team (visit my Portraits page for samples). I would then spend up to two consecutive business days onsite to capture the moments when JSC team members work together to create second-to-none experiences for their communities, members, and colleagues.

  • As a writer, I would compose a series of three articles about my experiences on this project, the people I met along the way, and why other credit unions should follow JSC’s example. These articles would be published on CUinsight.com, submitted to any other industry publication JSC sees fit, and licensed for your use in any future marketing and PR campaigns.

The fee for these services is $7,000, which includes:

  • Color and black/white portraits of JSC leaders, volunteers, and staff

  • Two full days at JSC locations for behind-the-scenes photojournalism

  • Three articles for CUinsight.com and submission to other publications

  • All of my travel, lodging, shooting and retouching time, and related expenses

I realize that there are numerous photographers in and around the Houston area that you wouldn’t have to fly in for this project. They could probably get many of the images you may need…because they’re just photos, right?

To them, maybe. But not to me.

As a credit union professional, I would connect with your employees in a way that no other photographer can. They’d hear my heart for the talented people who make this industry like none other. They’d see my devotion to telling the world about about where JSC is now and where it could be. They’d know that this project isn’t just another line on my resume, but rather my humble effort to honor the industry that made that resume possible.

I believe that connection, that love, will be reflected in the portfolio I’d be grateful to produce for you.

Thank you for your time and consideration. I look forward to continuing our discussion soon.